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Kansas City conference provides opportunity for NMSU agri-marketing team

New Mexico State University?s National Agri-Marketing Association team traveled to Kansas City for the annual NAMA conference where they competed against 28 land-grant universities.


Group of students in black and green
2015 NAMA team at the National Agri-Marketing Conference in Kansas City, Missouri. (NMSU photo provided by Shelby Seward)

The NAMA team advanced to the semi-finals in the competition hosted by the National Agri-Marketing Association, April 13-17, placing in the top 12 and bringing home the Student?s Favorite Product award.

?The opportunities for attending the National Agri-Marketing Conference and competitions are virtually endless,? team member Shelby Seward said. ?The team members have a chance to meet with many of the biggest agriculture companies in the United States as well as on a global market. This opportunity allows us to network and make contacts with many great companies.?

NMSU was also awarded ?Top 10? Student Chapters. More than 400 students attended the conference this year.

This year?s team included 16 students who developed a marketing plan to bring an agriculture product into the market place. The team chose to market ?Patriot,? an essential oil-based pesticide, targeting nematode infestations on turf grass.

?Being able to share ideas and experience first-hand how to work in a large group to meet an overall group goal was priceless,? Seward said.

NAMA provides students with the opportunity to develop leadership skills, network with professionals in the agriculture industry, and gain insightful knowledge about agri-marketing in the 21st century.

Students had the opportunity to attend the NAMA Exposition and Tradeshow with many of the leading companies in the industry recruiting for internships and full-time employment.

?At the student luncheon we had the opportunity to sit and meet with mentors from many of these companies,? Seward said. ?These company representatives also attend many of the competition rounds and were able to identify potential new hires from the different teams. Networking is a priority at the NAMA conference and those in attendance typically have some insight into upcoming employment and internship opportunities.?

NMSU NAMA hosts events such as mud volleyball, a bowling night for members and professional development activities such as the LinkedIn party. They host an annual golf tournament at the NMSU golf course for NAMA alumni as well as anyone else interested in playing. The group is very active in the Las Cruces community, volunteering for the Cowboys for Cancer Research Golf Tournament and dinner, Dress the Child fundraiser and the NMSU career fair.

?Students from any major can join NAMA and participate if they have an interest in marketing, especially agricultural-based marketing,? Seward said. ?The structure of the team allowed me to meet people I probably would not have if I hadn't joined NAMA. It not only added to my skills, as far as marketing goes, but it also broadened my network of friends, faculty and professionals.?