NMSU branding

New Mexico State University

New Mexico State University

News Center


Search News Center Articles


Related Articles




NMSU Arrowhead Center, WESST host first women?s business conference

A dynamic group of women entrepreneurs are scheduled to speak at the first WE (Women Entrepreneurs) Mean Business conference, which will take place Saturday at the New Mexico State University Center for the Arts, 1000 E. University Ave. in Las Cruces.


The conference promises to unite innovators and change-makers to share personal strategies, stories and transformational wisdom. The event will take place from 10 a.m. to 4 p.m. Saturday, Sept. 10. Tickets are $35.

?Start-ups are one of the most powerful drivers of economic growth and professional success, and yet women still lag significantly behind men in launching new business ventures,? said Zetdi Sloan, director of Arrowhead Technology Incubator. ?WE Mean Business is an opportunity for them to learn from one another and to build critical connections that have been found to be so important to women?s success as aspiring entrepreneurs and business owners.?

Among the guest speakers are:

? Kathleen Gardenswartz, who leads the Entrepreneur Exploration (EEx) program at Sandia National Laboratories;

? Felisha Adams, an active member of the Diné Nation and president of the firm I Am The Biz, which manages individual accounts for high profile and corporate clients;

? Christina Ballew, co-founder of Blue Zia Creative Group, a creative company that promotes branding strategy, graphic design and marketing for New Mexico small businesses;

? Jessica Eaves Matthews, award-winning entrepreneur, intellectual property and business lawyer, best-selling author, speaker and authority on helping women entrepreneurs and executives step into their power and create a brilliant business, career and life;

? Arianna Parsons, certified executive director of the Downtown Las Cruces Partnership and co-owner of Beck?s Coffee;

? Rosie Natividad, founder and CEO of Incite Consultancy who oversees teams nationally to accelerate the funding capacity social enterprises through grant writing strategy;

? Lisa J. Adkins, COO and director of FatPipe ABQ, a collaborative workspace for soloworkers, and The BioScience Center, an incubator for startups in life sciences and biotech, and owner of Q-mulus IT, an internet applications and services company specializing in Microsoft SharePoint solutions;

? Barbara Brazil, deputy secretary of the New Mexico Economic Development Department; and

? Kelley Coffeen, who started off as a self-published cookbook author and is now collaborating with the American Diabetic Association on a new Tex-Mex cookbook.

Pat McNamara, who has decades of know-how in marketing hi-tech, business and health sciences, is also scheduled to speak at the conference. He has launched more than 100 products on behalf of 30 companies and is an expert in all phases of strategic marketing, branding and product/program tactics.

Along with main stage talks, the conference will feature two tracks of afternoon breakout sessions, the ?I Have an Idea Track? and the ?I?m in Business Track.? The conference will conclude with a Mentor Connect Networking Mixer, designed for participants to forge new partnerships, discover mentors and expand their client base. The mixer is free to attend and open to successful executives and business women and men. The mixer is preceded by a crash course in speed networking, a whirlwind three-minute opportunity to share ideas and create connections.

The event is an initiative of and funded in part by the U.S. Economic Development Administration University Center for Regional Commercialization. Conference sponsors include BBVA, SpringHill Suites, Hotel Encanto, The Loan Fund and SmarterFinancial/EnergyWorks.

For more information, visit http://arrowheadcenter.nmsu.edu/we/ or contact Zetdi Sloan, director of the Arrowhead Technology Incubator, at zrunyan@ad.nmsu.edu.