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New Mexico State University

New Mexico State University

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NMSU reintegrates marketing, communications operations with University Advancement

New Mexico State University Chancellor Garrey Carruthers announced Wednesday that NMSU would return its marketing and communications functions to the office of University Advancement, where they had previously been assigned. As part of the move, Justin Bannister, NMSU?s assistant director for news, was named interim associate vice president for marketing and communications.


Justin Bannister, NMSU?s assistant director for news, has been named interim associate vice president for marketing and communications.
Justin Bannister, NMSU?s assistant director for news, has been named interim associate vice president for marketing and communications. (NMSU photo by Victoria Palombit)

?What we?re doing is moving our marketing and communications operations back to where they were originally, about a decade ago, with University Advancement,? Carruthers said. ?This arrangement is common for many universities and will help to streamline and integrate our communication efforts.?

NMSU?s University Communications office will now be called Marketing and Communications. The unit leads important marketing and advertising efforts for NMSU as well as public and media relations, web communications and university broadcasting, which includes KRWG-TV and FM.

?I?m excited about this opportunity,? Bannister said. ?NMSU is an outstanding university and we have a lot of really talented people in our office. I look forward to working with everyone across the NMSU system to continue getting the word out about the wonderful education, research and outreach efforts that happen here every day.?

Bannister has worked at NMSU since 2006, holding various positions in the University Communications office. Most recently, he led all media relations efforts and key strategic communications initiatives for the Chancellor?s Office. He has a bachelor?s degree in journalism and mass communications and a master?s in communication studies, both from NMSU. Before working for the university, Bannister was an anchor, producer and reporter at KTSM NewsChannel 9 in El Paso. He will report to Tina Byford, chief operating officer for University Advancement.

?I?m looking forward to working with Justin and the entire marketing and communications team,? said Andrea Tawney, NMSU?s vice president for university advancement. ?And having that group work with Tina is tremendous. She brings a wealth of knowledge in budgeting, finance and operations that will benefit the entire group. This is an opportunity to take an innovative approach in our marketing efforts to increase our enrollment and promote alumni engagement.?

Tawney said she looks forward to aggressively taking the university?s marketing efforts to the next level.

?NMSU offers an exceptional and affordable education led by internationally renowned faculty so the opportunities are endless to strategically promote our university,? Tawney said.

NMSU Advancement includes Alumni Relations, the NMSU Foundation, Inc., and the Aggie Athletic Club. The University Advancement office is dedicated to building relationships and generating support for NMSU?s students, teaching, research and public service missions.