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New Mexico State University

New Mexico State University

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NMSU library wins national public relations award

The New Mexico State University Library is among nine national winners of the John Cotton Dana Library Public Relations Award, presented by the American Library Association.

The award was announced Jan. 13 at the mid-winter meeting of the American Library Association in Washington, D.C.

The NMSU Library won in the academic libraries category for its "Dino-mite" campaign, which capitalized on the public relations power of the dinosaur skull "Stan," a popular attraction on campus, by celebrating a $3 million library naming gift and honoring the donors, Mr. and Mrs. Herbert Zuhl. The campaign was conducted by library Grants and University Relations Officer Jeanette Smith.

The John Cotton Dana Award is sponsored by the H.W. Wilson Co. of Bronx, N.Y., a publisher of library materials, and the Library Administration and Management Association (LAMA), a division of the American Library Association (ALA). The winning entries will be on display at the annual ALA Conference, June 14-20 in San Francisco. The awards will be presented to winners at a reception during the conference.

"We are delighted that NMSU has received this prestigious national award," NMSU Library Dean Elizabeth Titus said. "It reflects upon the outstanding library staff and their contributions to the university community."

In recognizing the winning library organizations, Caroline Oyama, chair of the John Cotton Dana award committee, said, "This was an exciting year with a very wide range of libraries entering. The entries depicted public relations programs reaching out to many diverse populations and interests. The committee was extremely pleased to see the overall strength of the entries, as well as a significantly greater number of submissions."

Other winners included the Bellingham, Wash., Public Library for its "Catch 'em Reading Photo Contest"; Denver Public Library for mounting an energetic and effective pre-emptive public relations strategy towards an expose on a television program, in which the library was targeted; Dr. Eugene Clark Library in Lockhart, Texas, for "Up on the Roof with the Loony Librarian," in which a librarian camped on the library's dome for a week to raise funds for renovations to the library; King County Library System in Issaquah, Wash., for its updated visual identity featuring a new branding mark and a focused strategic marketing effort that encouraged the community to "Turn to Us"; the Metropolitan School District of Washington Township, Ind., for its "Once Upon a Millennium" community party; Phoenix Public Library for "Read Your Way to the Ballpark"; and the West Bloomfield Township Public Library, Mich., for "Score Big With Books: They'll Score Big With You."

The American Library Association is the oldest and largest library association in the world, with more than 61,000 members in academic, public, school, government and special libraries. It provides leadership for the development, promotion and improvement of library and information services and the profession of librarianship to enhance learning and ensure access to information for all.

For more information, contact Jeanette Smith at (505) 646-7492.

Jan. 19, 2001