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New Mexico State University

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NMSU Extension to host workshop series on marketing cows, calves

Would you like to get more money for your calves? Would you like to take advantage of market trends? How about learning your unit cost of production? These subjects and more will be discussed at a cow/calf for profit series being offered by New Mexico State University's Quay County Cooperative Extension Service in Tucumcari.


The series runs from 1:30-5 p.m. July 19 and 26, and Aug. 2 at the Terry Turner Extension Building, 216 E. Center St. The $60 attendance fee for the series goes toward materials. Pre-registration is required by July 12. Payment can be made at the door on the first day of the series.

"The principal benefits for those producers who actively participate in the workshops is that they will have a good understanding of what their marketing options are for their calves and what the probable market risk and return is," said Paul Gutierrez, Extension economics specialist and speaker at the series. "Nothing is for sure in the cattle business, but information and knowledge of markets and market risk is good in any business."

Topics to be discussed include: market analysis, livestock hedging, forward contracting, options on future markets, and evaluating production costs.

Tom Dominguez, agricultural Extension agent for Quay County, said different topics will be discussed at each session and participants are encouraged to attend all three events.

"They will progressively work through different marketing strategies, so each step is crucial to continue to the next," he said.

Gutierrez said his goal is for each participant to have developed individual marketing plans for their operations by the end of the series.

During the series, participants can expect to develop a detailed enterprise analysis of their cow/calf operation, evaluate cost and returns of alternative marketing options and establish an "asking price" for their cattle based on analysis of market fundamentals and technical market information.

For more information on the cow/calf for profit series, or to register, contact the Quay County Extension Office at 575-461-0563.