NMSU branding

New Mexico State University

New Mexico State University

News Center

NMSU Expert

James J. Hoffman

Dean, College of Business
Las Cruces Campus
Business College


Areas of Expertise

  • Business Strategy
  • Entrepreneurship
  • Family Business
  • Operations Management
  • Value Creation And Assessment
  • Health Organization Management

Expert Background

Hoffman earned his bachelor of science degree from Nebraska Wesleyan University, and his master?s and doctoral degrees in business administration from the University of Nebraska-Lincoln, where he focused on business strategy and operations management. His research interests also include entrepreneurship, family business, value creation and assessment and health organization management.
He taught courses in strategy, management, leadership and information systems for 15 years at Texas Tech, eventually serving as associate dean for MBA Programs and Executive Education. Prior to his time at Texas Tech, he taught at Florida State University.
Hoffman was a professor and former associate dean in the Rawls College of Business at Texas Tech University prior to becoming the NMSU College of Business Dean. 

James J. Hoffman

Highest Degree

University of Nebraska-Lincoln